http://www.wmsconsulting.com.au Search Engine Marketing And SEO Australia Sat, 17 May 2008 01:58:15 +0000 http://backend.userland.com/rss092 en http://www.wmsconsulting.com.au/2008/03/11/domain-checker/ I know Monte from speaking at the same SEO conferences, and he is frequently trying to pick up ladies so I hope he has better luck with this new venture, the opening of UK Local Search. This is built on the success created by AussieWeb Local Search in ... http://www.wmsconsulting.com.au/2007/11/30/monte-heubsch/ A 404 “Page Not Found” error page looks after expired pages, URLs that are misspelt, cropped by email programs (extremely common) or any other request that comes to the web server that there is no file set to handle. Having good 404 error handling as a catch-all is recommended, as 404 ... http://www.wmsconsulting.com.au/2007/11/27/404-error-handling/ 1.1      Robot.txt FileA robots.txt is the first file a crawler will grab from a site, and this file will indicate where ona  site the crawler is not allowed to go. The robots.txt must be placed in the root of a site and be called robots.txt, e.g. http://www.webmasterworld.com/robots.txt, which is a particularly ... http://www.wmsconsulting.com.au/2007/07/20/robotstxt-howto-tutorial-and-reference/ Searche engines,, ina never ending quest to better rank pages, use a technique in which the words in links pointing to a page count towards the page's relevance. That sounds complicated, but a quick example will make it quite clear. A link like this: <a href="http://www.google.com">Google Search Engine</a>, would increase ... http://www.wmsconsulting.com.au/2007/06/25/anchor-text/ Plurals and non-plurals - e.g. dog and dogs Adjectives - strong, thick, light, heavy. Hyperbole - Good, better, best Buying Qualifiers - cheap, good, buy, order, deliver, delivery, delivered, free, affordable, deal, deals, order colours - white, red, black etc regionalise - Country names, states, territories, cities, large regions (e.g. Europe), regions in a city ... http://www.wmsconsulting.com.au/2007/06/04/good-qualifiers-to-use-in-seo-copy/ Check what a colour looks like in a browser. Simply enter the colour into the text box, and press the "Show Me This Colour" button. http://www.wmsconsulting.com.au/2007/05/29/colour-tester/ Above is the SEO Site Clinic presentation given by Michael Motherwell and Guy Wayland at the CeBit 2007 eMarketing And SEO Conference 2007. http://www.wmsconsulting.com.au/2007/05/01/seo-site-clinic-cebit-2007-emarketing-and-seo-conference-2007/ Above is the presentation given for the CeBit emarketing & SEO conference. A list of all the links from the presentation is available after the jump. Google Webmaster Central https://www.google.com/webmasters/ Yahoo Site Explorer http://siteexplorer.search.yahoo.com/ Google Analytics http://www.google.com/analytics/ Keyword Research Australia - USA (All) Digitalpoint Wordtracker Keyword Discovery Google’s Tool Online Tools Digitalpoint Backlink Tracker Current Link Popularity Search Engine Saturation SEO Browser Desktop Programs Xenu Link Sleuth Arelis (waste ... http://www.wmsconsulting.com.au/2007/05/01/online-help-and-tools-cebit-emarketing-seo-conference/ Above are the slides from the presentation WMS SEO Bloke Michael Motherwell gave on outlining the basics of Search Marketing at the CeBit 2007 eCommerce Conference. http://www.wmsconsulting.com.au/2007/05/01/how-to-be-found-on-the-net-cebit-ecommerce-stream/