- Plurals and non-plurals - e.g. dog and dogs
- Adjectives - strong, thick, light, heavy.
- Hyperbole - Good, better, best
- Buying Qualifiers - cheap, good, buy, order, deliver, delivery, delivered, free, affordable, deal, deals, order
- colours - white, red, black etc
- regionalise - Country names, states, territories, cities, large regions (e.g. Europe), regions in a city (e.g. Hells Kitchen) and suburbs as well as zip/postcodes
- Disqualifieers, e.g. terms that get search but aren’t possible - Cure (there is no cure for menopause), features not included (not available in black)
- Web specific terms these are words that are common despite being, in many cases, self evident: web, website(s), internet, online site(s).
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