Above is the presentation given for the CeBit emarketing & SEO conference.

A list of all the links from the presentation is available after the jump.

Google Webmaster Central

• https://www.google.com/webmasters/

Yahoo Site Explorer

• http://siteexplorer.search.yahoo.com/

Google Analytics

• http://www.google.com/analytics/

Keyword Research

• Australia - USA (All)
• Digitalpoint
• Wordtracker
• Keyword Discovery
• Google’s Tool

Online Tools

• Digitalpoint Backlink Tracker
• Current Link Popularity
• Search Engine Saturation
• SEO Browser

Desktop Programs

• Xenu Link Sleuth
• Arelis (waste of time)
• Zeus (waste of time)
• Webbug
• Optilink (waste of time)

Toolbars / Browser Add-Ons

• Be Careful

IE

• Google Toolbar (recommended)
• Yahoo Toolbar (waste of time)
• Alexa Toolbar (waste of time)

Firefox/Mozilla

• SEO-For-Firefox
• SearchStatus
• Web Developer Toolbar

RSS Readers

• Bloglines
• Great News
• FeedReader
• Gmail
• Thunderbird
• FeedDemon
• Opera (integrates with Mail)

Rss Feeds

• My Detailed List
• Official Search Engine Blogs
• Search Engine Land -
• SERoundtable -
• Matt Cutts -
• SEO By The Sea -
• SEOMoz -

Newsletters

• SearchDay
• Advisor
• Search Engine Guide

Forums

In Order of Michael’s Personal Preference, with any personal affiliation in brackets for full disclosure.

1. Cre8asiteforums (Tech Admin)
2. HighRankings (Moderator)
3. Digitalpoint
4. Search Engine Watch
5. SitePoint
6. Webmasterworld